Fitbit just unveiled its $200 answer to the Apple Watch-here's what it can do

With its new smartwatch, Fitbit is keeping women in mind.

The $200 Fitbit Versa, announced on Tuesday, is Fitbit's second true smartwatch and the first geared toward a more mainstream audience — and smaller wrists.

Fitbit Versa looks a lot like an Apple Watch — though it's a bit smaller — and its design is more versatile than the fitness-focused watch Fitbit debuted last year, called Fitbit Ionic.

The new Fitbit Versa still has plenty of fitness-tracking capabilities built in, including on-watch workouts, 24/7 heart-rate monitoring, and personalized fitness tips. The Versa watch can also answer texts, download apps, and store music, and will have several new features dedicated to women's health.Fitbit Versa comes in three colors: black, silver, and rose gold.The watch looks pretty similar to an Apple Watch.While the Fitbit Versa comes in only three colors, there are plenty of bands to go with it.The classic bands, which are sweat- and water-resistant, come in peach, gray, black, periwinkle, and white.Fitbit also offers stainless-steel and metal-mesh bands in black and silver.If you buy the special-edition Fitbit Versa, you'll get one of these athleisure-inspired bands. Fitbit says the Versa watch has more than four days of battery life.The Fitbit Versa can store more than 300 songs or play your Pandora stations. It pairs with Bluetooth headphones too, so you can leave your phone at home while exercising.