'Mogging' is Collins' word of the year... but do you know what it means?

"Mogging", a word used playfully to mean outshining, outperforming or upstaging someone or something, has been named as word of the year by the Collins English Dictionary.

A fast-growing slang word among members of Generations Z and Alpha - both online and in everyday conversation - mogging went mainstream in 2026 with a 210% increase in its usage.

Collins' managing director Alex Beecroft said its lexicographers look at "how often words are used" and also "analyse patterns of usage" that reveal the latest linguistic trends.

The selection of mogging as word of the year, he said, "shows how each generation leaves its mark on language".

He added: "It's a great example of how Gen Z and Gen Alpha have adopted a word and turned it into humorous slang, making the language their own and 'mogging' the rest of us!"

Mogging - not to be confused with mugging or mugging someone off - refers to outshining or dominating someone, most often in looks.

You may even have mogged someone or been mogged yourself over the past 12 months.

The word is often traced back to the acronym AMOG, standing for Alpha Male of the Group, and has been variously associated with bodybuilding forums in the mid-2010s as well as the manosphere and Incels.

But it now has a much more mainstream usage, as a playful put-down or a compliment, depending on the context.

It can be seen and heard in looksmaxxing communities - online groups where people swap advice on how to maximise their physical attractiveness.