Bloomberg spent more than $1 million on that barrage of #Instagram memes. #Forbes
The much-discussed Bloomberg political ad campaign that employed around 30 different influencers to create Instagram memes delivered a lot of hype for little money, according to experts who spoke with Forbes, who estimate that it cost between $1 million and $1.5 million.
For the ads, Bloomberg hired Meme 2020, a new company created by some of the biggest names behind Instagram’s most followed meme accounts, including @tank.sinatra, Doing Things Media and Jerry Media, the company behind @FuckJerry.
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