AI Is No Longer Just a Tech Occupation Story: It’s Spreading Across Job Titles in the US and Europe

The adoption of AI tools has accelerated rapidly across European workplaces since 2022, and employers are increasingly weaving AI into job titles across a wider range of occupations. While this trend was initially concentrated in software and data roles, AI now appears in job titles in many other categories, such as sales, HR, legal services, customer support, and administrative assistance, suggesting that AI-related skills, tasks, and tools are becoming mainstream in the labor market.

In this post, we analyze normalized job titles, that is, Indeed’s detailed occupations that group very similar postings under a common label. For instance, postings for “AI Engineer (Autonomous Agents),” “Applied AI Engineer,” and “AI Engineer – Urgently Needed” all fall under the label “AI Engineer,” defined consistently across countries and over time. This is similar to, but more granular than, the standard occupational classifications used by statistical agencies.

We classify a normalized job title as “AI-touched” when at least five postings under that label have AI in the employer’s raw job title in a given calendar quarter. The five-posting threshold filters out one-off mentions, so we can consider job titles where AI language has become part of how employers define roles. We focus on job titles rather than full job description text because the main body of a posting can mention AI in many different contexts that aren’t necessarily related to the role itself. In contrast, including AI in the job title is a deliberate choice that likely means the employer considers AI as central to the role.